New Online Wave

In order to produce and distribute via DIY (do-it-yourself) filmmaking you have to adapt to new technologies, techniques, and tools in order to reach the full potential of DIY.

DIY production has been well received by the filmmaking community ever since the invention of 8mm film. People have making movies and short films for years - so whats different about it now? Filmmaking has reached a level of professionalism on the consumer side with the invention of 3 chip cameras, professional editing equipment, apple computers, and photoshop. Now-a-days, a filmmaker can shoot their movie on a pro-sumer grade camera they own and edit it on their computer with the free iMovie or professional, Final Cut.

The revolution as of now is the DIY distribution road filmmakers are taking. Again, with consumer and prosumer equipment, filmmakers can release their film professionally and successfully. With the help of Photoshop, one can create and distribute promotional art such as banners, wallpaper, and other digital swag on the internet or even print it out and make stickers and post cards. With the use of internet technology, filmmakers can create websites, blogs, vlogs, podcasts, and build an audience before they even release the film, as seen with FourEyedMonsters.

So by taking the time to learn these new technologies and make use of them, I can build an audience, promote my film, and even book theaters and festivals around the world. The onlyh problem is that it takes a lot of man-power and time. You have to take on the roll of not only the producer to make your film, but writer, director, editor, publicist, web designer, web promotion team, street team, and distributor! So why the heck don't I just get a studio to release my film? First, it's a short - and theirs no market, money, or timeslot for shorts in the professional world. So when I make a feature, why not then? I'd gladly do so, but in most cases, independent film is a bridge for a lot of people into the studio system, if desired, and that option would only come after a couple of successful productions and releases of a filmmakers film. Plus, it's the whole underground uprising that makes for good press and good experience.

Conclusion: Like the French New Wave, the filmschool wave, this is now the New Online Wave.